Product strategies for rural market – indian perspective a prime need for any firm to emerge as a strong player in the rural market is by carefully identifying gaps in the rural market and crafting the right product offering for consumers. Today rural marketing magazines providing news of agriculture marketing in india, list of agriculture marketing magazines subscriptions in india, news of agriculture trade magazines, rural marketing companies and agriculture marketing products india. Recent development has been taking place in indian rural banks to increase the number of single window operations to avoid the harassment of different windows for theirbanking operations. Kare are all eyeing rural markets to capture the large indian market coming to the frame work of rural marketing, rural marketing broadly involves reaching the rural customer, understanding their needs and wants. The challenges and strategies of marketing in rural india ms suchi k patel the paper describes the challenges and strategies of rural marketing in india the rural market in indian economy can be classified under two broad categories these are the market for consumer.
The study will identify the factors affecting the attitude of banks in rural india and will give the services overview of banks in rural india suggested citation: suggested citation singh, surabhi, impact of digital marketing on indian rural banking (june 24, 2016. To explore the impact of digital marketing tools on customers of indian rural banking marketing 2 to know about the customer awareness on usage of digital media in indian rural areas research. Thus, rural marketing is a two-way marketing process that includes the flow of goods and services from rural to urban areas and the flow of goods and services from urban to rural areas, as well as the flow of goods and services within rural areas. Rural marketing what makes rural marketing attractive myths about rural market challenges and strategies for rural marketing case studies lg itc e-choupal conclusion rural marketing on account of green revolution, the rural areas are consuming a large quantity of industrial and urban manufactured products.
I the features of indian rural markets 1) large and scattered market: - the rural market of india is large and scattered in the sense that it consists of over 63 crore consumers from 5, 70,000 villages spread throughout the country. Rural marketing in india: in a market where life has revolved around deep rooted community values, joint families, and social customs and taboos (women, for example, are not allowed to wear trousers), marketers realize that the traditional routes of market entry and brand building employed in urban india are often not feasible. Yet, rural marketing is an extremely important area which can benefit from marketing theory and practice to reduce waste and increase efficiency of distribution of farm produce this is the first book that talks about rural marketing not only in terms of supply of manufactured products to villages but also in terms of reforming and empowering. Rural marketing in india: definition and features of rural marketing rural marketing is now a two-way marketing process there is inflow of products into rural markets for production or consumption and there is also outflow of products to urban areas.
From the above data it is evident that majority of indian population live in small rural villages underdeveloped and remote areas and hence the rural market is untapped market the reality of the fact is that there are nearly 5,80,000 villages which hold nearly 75 crore indians. Contact us: rural marketing association of india c/o impact communications e-362, first floor, nirman vihar, vikas marg, new delhi - 110092, india. Indian rural market as the next growth driver rural marketing is a developing concept of economy, focused attention need to be paid to market research that goes on to reduce the uncertainty in dealing with these markets.
Rural market is the market where the sale and purchase of goods depends upon the trust(realtionship) between the seller and the customer or consumer the key to unlock the doors of rural markets is just the trust. The concept of rural marketing in india is often been found to form ambiguity in the minds of people who think rural marketing is all about agricultural marketing. Posted on april 6, 2018 posted by: ascent brand communications pvt ltd right mobile marketing strategy for rural india though their aspirations remain the same, when it comes to digital mediums, the rural consumers are yet to catch up with their urban counterparts who are spoilt for choice. Source: the great indian market, national council of applied economic research the above table shows that the rural demand for two wheelers have increased from 1626 thousand in 2001-02.
In an economy like india where around 70% of the population live in villages, rural marketing as a subject is being accepted with open arms across b-schools and universities however, the problem is that not many people understand or can define the actual meaning of rural marketing. The rural retail market is currently estimated at us$ 112 billion, or around 40 per cent of the indian retail market traditionally, people in rural areas purchase products in haats, mandis and melas, which represent the unorganized retail industry. Rural markets have been the buzz word in the indian consumer market for quite some time however, only a few companies have managed to make a mark in this space. Chapter iii rural marketing in india 31 introduction india lives in villages is an often quoted fact the indian rural markets with its vast size and demand base offer great opportunities.