Advantage with sustainable returns” malaysia airasia x ceo benyamin ismail added, “the company has delivered a commendable performance in a historically lean quarter with strong cost control and improving operational. Human resources as a source of competitive advantage let’s explore the ways human resources can help you enhance your competitive advantage , or even help you create a new one: you may choose to compete by offering the lowest prices on the market. University of wollongong research online faculty of business - papers faculty of business 2014 theories for competitive advantage hui-ling wang university of wollongong, [email protected] research online is the open access institutional repository for the university of wollongong. The resource-based view (rbv) is a way of viewing the firm and in turn of approaching strategy resources of the firm can include all assets, capabilities, organizational processes, firm attributes, information and knowledge.
While researching his book, the competitive advantage of nations, porter found that countries with environmental regulations were also the most competitive this profile is an edited excerpt from. Airasia builds and sustains its competitive advantage by providing services at a price that simply lower than competitors price operation effectiveness and outstanding efficiency are the two main characteristics of low cost business including in airasia. Competitive advantage arising from competitive strategies five forty aviation has adopted as a low-cost carrier to compete successfully in the face of competition in the turbulent airline industry and determine the challenges in the application of these chosen competitive. Overall, a sustainable competitive advantage requires value-creating products, processes, and services that cannot be matched by competitors now, and plan content to maintain that position as you.
In short, competitive advantage has to have all of these four things to make it sustainable: 1 it has to be valuable 2 rare 3 costly to imitate 4 non-substitutable one of the most sustainable advantages in businesses are people: if you have a. Without sustainable competitive advantage firms have limited economic reasons to exist and will decline competitive advantage concerns the factors which provide competitive strength. Human resources are increasingly becoming an important way of attaining sustainable competitive advantage • technology development this is an area that is concerned with technological innovation, training and knowledge that is crucial for most companies today in order to survive. Competitive advantage creating and sustaining superior peifonnance michael e porter 1&1 competitive strategy is the search for a favorable the fundamental arena in which competition occurs competitive strategy aims to establish a profitable and sustainable position against the forces that determine industry competition. Chapter 7 competitive advantage in technology intensive industries gaining and sustaining competitive advantage is the deﬁning question of strategy accordingly, strategy research is motivated by attempting to competitive advantage in technology intensive industries 205.
Rahman, s 2008, “differentiation of services to achieve competitive advantage application to the airlines meeting the needs of the physically challenged persons” paper presented to mdis singapore doctoral symposium, singapore, 20 june. Airasia: the world‟s lowest cost airline filiz mcnamara and vicki troftgruben airasia an overview of airasia‟s internal environment external environment problem statement possible solutions airasia‟s vision “to be the largest low cost airline in asia and serving 3. A competitive advantage is an advantage gained over competitors by offering customers greater value, either through lower prices or by providing additional benefits and service that justify similar, or possibly higher, prices.
Introduction the value chain approach was developed by michael porter in the 1980s in his book “competitive advantage: creating and sustaining superior performance” (porter, 1985) the concept of value added, in the form of the value chain, can be utilised to develop an organisation’s sustainable competitive advantage in the. Brand equity stands for having a strong brand image and this is deemed to be one of the most sustainable competitive advantage in the long run factors such as use of information technology, organizational structure and product development and innovation would also make airasia outstand like-minded firms in the airline industry. In 2002, airasia was purchased by tony fernandes’ group with only two aircraft and 200,000 passengers by 2009, airasia grew to 79 aircraft and 118 million passengers does airasia have a sustainable competitive advantage. 3 to what extent is wm’s competitive advantage sustainable why have other retailers had limited success in imitating wm’s strategy and duplicating its competitive advantage 4 looking ahead, what measures does wm need to take to sustain its recent performance and defend against competitive (and other) threats.
The air asia’s competitive advantage is clear stemmed from three distinct resources suggested by porter (1996) first, it seemed that air asia exploits variety-based positioning which it serve many kind of customers with only fulfill one of subset of their need – low cost travel. • airasia will have the opportunity to promote malaysian tourism, which in return will increase the company’s revenue invest in creating a sustainable competitive advantage, for it is a most dependable contributor to above-average profitability. The competitive pricing behaviour of low cost airlines in the perspective of game theory proceedings of international conference on sociality and economic development sengpoh,lim (2012.